An e-commerce store is like your very own treasure chest– brimming with excessive profits and revenue! However, if you do not know how to optimize it fully, well, it is as though you possess the treasure chest full of all the riches your business heart desires, but you do not have the key to unlock it. What a sad waste, right? 

Do not fret! This article will go over the prerequisites that have proven to boost e-commerce sales drastically, leading to endless benefits. 

We have the key– and we would love to share it with you!

The Potential of an E-commerce Site

So why exactly is an e-commerce store so valuable?

There is no denying that our lives are drastically shifting over to the digital landscape. Most of the tasks that we used to perform physically are now being carried out online, such as paying bills, taking courses, conducting research, and shopping. 

The lockdown imposed due to the Covid-19 pandemic has further accelerated this shift to the online world. This is precisely why e-commerce stores are becoming more and more popular every day. 

A study conducted by Entrepreneur revealed that online shopping is likely to increase dramatically, with 56% of Gen Xers and 67% of millennials in the US being the most likely demographics to indulge in online shopping.

It would be beneficial for you to begin building an in-depth understanding of the workings of e-commerce as soon as you can because studies show that it grew by  300% over the last few years, with revenue of $700 billion in the US just last year. 

Furthermore, e-commerce will make up 17.5% of global retail sales by 2021, up from 7.4% in 2015.

Still, underestimating the potential of e-commerce? We hope not!

Tips to Boost your Sales

If you want to launch a successful online business, getting a useful e-commerce website and running is only the first step.

To make it profitable, you need to establish sustainable and optimal strategies that would enable you to increase your eCommerce sales. 

Here are some tips that have proven to boost eCommerce sales multifold:  

• Create an Email List

This first pointer is quite an important one and even seems quite daunting!

However, there are numerous ways to curate an emailing list for your e-commerce company without exhausting yourself or your resources. For instance, you could create pop-ups or opt-in checkboxes on your website that would automatically provide you with a list of consumers interested in your brand or products.

Email strategies are quite efficient because they allow you to retarget the people that have opted to hear more about your company. Email campaigns are thus significantly more effective and cheaper than random paid targeting. 

It also allows you to build a tribe of loyal customers and create your community that opens doors to unprecedented profits. 

• Effective Email Campaign

Now that you have a substantial email list, you need to figure out your next step. Randomly sending out emails to the list is quite useless; in fact, it may even annoy your consumers and cause them to opt-out. 

Having a reliable, effective email campaign appealing to your consumers can drastically increase your chances of making a sale. 

An efficient way to go about this is first segmenting your audience according to their habits and actions. For instance, what sort of products have they purchased from you? What are their email promotion preferences? What demographic are they a part of? 

Analyzing your audience’s preferences allows you to segment them effectively and then send them the sort of personalized content that you know would appeal to them.  

• The Scarcity or Urgency Trick

Nothing excites consumers more than scarcity, which then gives rise to urgency. If your product seems to be in a ‘limited stock’ or the sale is up for only a short amount of time, this will engender an air of urgency within the visitor and make them more likely to hop on their instincts and buy your product. 

A few ways to create urgency or scarcity around your products are by adding countdown timers on your site, displaying ‘only x remaining’ on your products, or hot flash sales that last for a concise amount of time. 

We discovered that using scarcity in your emailing marketing campaign has also proven to increase your click-through rate and consumer purchasing likelihood drastically. 

• Optimize for Mobile

Mobile phone usage has increased drastically over the years, and with it, so have the number of activities people person via their phones. Online shopping is convenient, indeed, but online shopping via mobile phones is even more convenient! It is like carrying a little store in your pocket– whip it out and click to purchase anything you may need. 

However, numbers show that while many consumers search for products and surf e-commerce stores on their mobiles, the conversion rates are low compared to those on the desktop. 

Why is that so?

Primarily, the consumers want to shop on their mobile phones; however, rarely any stores provide a smooth mobile experience optimized for conversions. Because of this, many sales opportunities are lost, and many carts are abandoned. 

If you want to boost your e-commerce sales, make sure that your website is user-friendly on all platforms, including mobile interfaces. 

• Do Not Ignore SEO!

If you know anything about online business, you know how majorly important Search Engine Optimization (SEO). Make sure that your website is search engine optimized to rank higher and increase organic traffic. 

SEO can be daunting; we all know that. But it does not have to be!

It is a significantly powerful entity at your disposal and, if utilized properly, can lead you to excessive profit. 

Furthermore, SEO plugins are quite affordable and can be used to simplify the process and yield great ROI when used optimally.

• A/B or Split Testing

Sometimes relying on your instincts is right. However, most of the time, it is better if you are sure about what works and what does not.

How can you be sure? By testing, of course. 

Testing methods such as A/B testing or split testing enable you to put two different options against each other to see which one is more effective for your business. 

These testing processes nearly split the audience into two groups, where one group sees the first option while the other faces the latter. For instance, do you have difficulty choosing between two web page designs, product descriptions, headlines, layouts, or any other aspect of an e-commerce store? You can simultaneously test them both options through A/B testing to see which one performs better. 

Most A/B or split testing tools offer vital metrics that reveal detailed insight into your options’ performance to enable you to understand what worked better and why. This allows you to conduct multiple iterations of the testing, making improvements after each one. 

Every new iteration will help boost your sales since you are relying on pure data to optimize conversions. 

A/B or split testing is essential because it helps you create a seamless customer experience. And of course, the better your consumer’s journey, the more likely they will be to turn into your brand’s loyal customers. 

To Conclude:

These few simple tactics hold power to optimize your business and dramatically boost your e-commerce sales. There are numerous other techniques out there that can help you with conversions– feel free to reach out to us for more!