Did you know that 93 percent of online website experiences start with a search engine?
This means that if you’re visiting a website, chances are you searched for it on Google. However, a site doesn’t show up on the top of the search results without the help of SEO.
If you own a site and are wondering if the benefits of SEO are worth it, this article will prove just that.
1. Build Your Credibility
Put yourself in the shoes of your customers. When was the last time you searched for a service on Google and settled for the business that was on the second page results?
Chances are, you always click on the results that show up on the top of the page. That is because people consider sites to show up on the top of the page to be reliable and authorities in the field.
Optimizing your site and having it show up on the top of the results will build your credibility as an expert in the industry.
If you own a dental practice and it shows up on the top of the Google search results, chances are the appointments will follow.
2. Competition is Doing It
As more and more businesses become aware of the benefits of SEO, the chances are your competition will be doing it as well.
Let’s say you own a hair salon in the same neighborhood as your rival. If they use SEO to optimize their site, when clients look up salons in the area they will not hesitate to make an appointment.
If you don’t have your site optimized, you could be losing out to the rival salon. When you optimize your site, on the other hand, both salons will show up on the results. This will give potential clients the change to make an educated decision.
3. Higher Conversion Rate
Having a better ranking on the top of the search results will increase your conversion rate if you stay in the top position.
Consistently staying on the top will make people more familiar with your products and services and conversions in the long run.
4. Get More Traffic
When you own a site, you want to get traffic from people who are looking for your services.
As your site makes its way to the top of Google results, it will make you more visible to the people who are looking for you.
Using the right keywords, relevant title tags, and meta descriptions will ensure you stay at the top of the page results. If you keep your site’s optimization consistent over time, your site will get more and more traffic.
5. Increased ROI
Unlike with Ads or PPC, SEO doesn’t require to invest a lot of money up front. In fact, you can get an SEO campaign going with very little money.
Let’s say you launch an ad campaign that brings in 500 visitors to your site, 2% of those visitors convert into a sale. You will have to take a percentage out of those sales to pay for the ad campaign.
With SEO on the other hand, if you get 500-page visits, 4% of those will convert into a sale. You won’t have to worry about paying for the ads, which makes it a better ROI.
6. No Need to Pay for Ads
If you own a small business and don’t have the financial resources to launch a big ad campaign to bring in traffic, then SEO might be the answer.
With the help of SEO, you only target the audience that is looking for you. And you do so with the help of keywords.
Even though you don’t have to spend money on ad campaigns, you do, have to invest time making sure you have a quality site.
7. Results are Low-Cost
SEO campaigns are trackable and show in detail all of the traffic going to your site.
Being able to have a comprehensive analysis, helps determine if they tactics being used are showing results.
They will show whether or not you’re reaching your target audience, how long people stay on your site, and which pages they visit.
If the results are not what you expected, you have a way of changing the campaign. Being able to see the results in real time, allows for quick changes if something is not working.
With Ads and PPC campaigns, you will have to pay again in order to launch a new campaign and target a different audience. This can then become more costly than expected.
8. Results are Permanent
When businesses set out to launch an ad campaign or a PPC, they will get clicks and increased traffic to their site as long as the campaign remains active. Once you stop paying for the ads, the leads will stop.
With SEO, on the other hand, the results are more permanent. As long as your site remains optimized, you don’t have to worry about the leads stopping.
You will have to continue to stay on top of the SEO Google algorithms, but the upkeep will be minimal and cost-effective.
9. You Can Analyze the Data
Who is visiting your site? Where do they live? Are you targeting the right demographic?
One of the advantages of SEO is that it allows you to have access to all of the information of the people visiting your site.
Having access to the information gives you a big advantage. If you notice a certain keyword is not bringing in the right audience, you have the opportunity to change it and re-think the campaign.
10. Increased Site Usability
Sites that are optimized have you follow certain requirements in order to be considered for the top of the rankings.
This means that sites that are optimized are more user-friendly and easy to navigate. Not only will you get points with engine crawlers, but your customers will appreciate it.
Benefits of SEO: The Bottom Line
Now that you know about the benefits of SEO, it’s time to apply them to your site.
An SEO campaign will increase your site’s usability, allow you to analyze data, and give you a bigger ROI.
Want to learn about the essential digital marketing trends for 2019? Check out this article.