Do you know what helps your content and product page to rank on Google? How do your content and Google help the viewers to find your website to increase traffic?
To answer the question, you must know that in digital marketing, there are numerous marketing strategies. SEO (Search Engine Optimization) is one of these initial and significant business digital marketing campaigns.
Two or more words entered by the searcher on a search engine to find relevant information is called a keyword. If these keywords are filtered according to a particular location, it is called location-based marketing.
SEO and Importance of Keyword Ranking in Digital Marketing
In digital marketing, the business must focus on the content that is relevant to user search intent. Writing and posting content without proper research will be useless for a company until and unless people interested in developing business on the digital platform must be aware of the details.
Mainly, SEO and keyword ranking is used throughout the digital marketing journey. If you are looking for ways to rank your keywords, especially using location based marketing, then you are in the right place!
First and foremost, any business needs to search for related popular and trending keywords. If your content does not match the search words that people use, you will not get traffic. There must be a balance between search keywords and content delivery.
The goal is to execute relevant content according to your market for the best results.
May the Best Answer Win
Google ranks websites according to relevance. The closest and most relevant content to entertain searchers’ queries will come first on SERP (Search Engine Result Pages). Google also uses searchers’ locations to filter SERP accordingly.
Long story short, it is not quantity but the quality of content that helps your website’s ranking. And with the help of location based marketing techniques and trends you can stand out in no time.
Evolution of Inbound Marketing
Attaining customer attention to your products and services through social media posts, content, and search engine optimization is known as inbound marketing.
The way of searching content has matured with time.
There are two types of keyword search; long-tail keywords and short tail keywords. Long-tail keywords include three or more words for search. On the other hand, a short tail keyword means using less than three keywords to find intended content. Businesses can segregate appropriate types of keywords.
Recent research has shown that long-tail keyword search makes up around 41% of searches. In 2021 and upcoming years, the long-tail search will increase due to the usage of voice search.
In this advancing SEO rivalry among businesses, how can you target and rank your content demographically?
Targeting your content according to location-based marketing, filters out the unnecessary competition, increasing your odds for better ranking.
Location- Based SEO/ Marketing
The process of using a customer’s location by leveraging new technology for geotargeting is known as location-based marketing.
This sort of marketing allows businesses to focus and reach targeted audiences demographically.
As Google is continuously evolving regarding location-based search results, it will be beneficial for a business to utilize this marketing method to reach customers. Google tends to show the audience SERP according to their location, unless and until another area is deliberately entered.
Therefore by facilitating Google in presenting immediate best search results, a business can gain maximum traffic to its website.
Hacks for Ranking Keywords Using Location-Based Marketing
First SERP (Search Engine Result Page) receives about 95% of total traffic. This means if a business aims for maximum traffic, then website and content optimization is crucial.
Some expert hacks are given below to ace your Location-Based Keywords:
Utilize Google Your Business
Utilizing Google Your Business is fundamental but highly beneficial for businesses. With the help of this free of cost tool, any primary business steps towards location-based marketing is achieved. This site does provide website builders, but its primary focus is on local listings of businesses.
Once your business is available on Google Maps, the rest of the steps for geotargeting will go along.
SEO/Website Optimization for Single Location
Use local and targeted domains. This hack is suitable for businesses that are not targeting internationally.
For example, if you are a business solely operational in America, it will be suitable for your business website to buy a domain with; ‘.us.’
This will ease your location-based marketing campaigns.
SEO/Website Optimization for Multiple Locations
Search Engine Optimization is possible for more than one location, but you must note that content duplication is invalid for Google. Therefore, while targeting multiple areas, content creation must be modified according to targeted sites, a sub-page for targeted locations.
Create informative content and customize it according to demographic searches and trends. This might seem too much effort, but the increase in traffic and ROI due to these steps is worth all the action.
Mobile App Localization in 2021
The customer will consider and respond to offers that are timely and relevant. Now, with the evolution of marketing strategies, gathering location- based marketing leads with the help of mobile app localization is easier.
In this case, the underlying data of an individual market mobile ID and the demographic location is used to generate productive ads.
Location-Based Marketing Types
The main types of location-based marketing include; geofencing, geotargeting, proximity marketing, and geo-conquesting. Let’s talk about each one.
Geo-fencing and Geo-targeting
Geo-fencing is a type of location-based marketing where a digital boundary is encircled around the target.
When a cell phone device enters this marked area, geo-fencing stimulates different offers and discounts to gain the prospect’s attention.
On the other hand, geotargeting is a practice to select and deliver advertisements location-wise.
Wrapping Up
Location-based marketing has now evolved. In 2021, businesses need to segregate audiences demographically to distinguish their website and enhance traffic. Then with the help of available tools like Search Console and Google Trends, filter relevant keywords. By accumulating results for local search trends and location-based marketing, the development of customized ads and content will help you rank your SERP business.