A New Introduction to SERP
In the past three years, users made around 92% of all web searches through Google. This makes Google the most used search engine tool in the world, and it continues to dominate because of continuous innovation. A recent example of such innovation is the addition of the new ‘data highlighter’ feature.
Google focuses on providing precise and fast results for the searches, along with related information. It is using your content to compare with other similar content to filter the best possible outcome for the searcher.
Google is continuously improving and evolving to understand what people are searching for and provide fast results. This is the primary reason why Google is used all over the world.
This whole scenario can be explained using the example of searching for the best shoe or heels shops. Rather than providing articles about the manufacturing of shoes, Google will filter out and present the top shoe shops nearby. In this way, the results that Google provides are efficient, fast, and precise.
What helps Google in filtering out and showing specified products to the users? If you are the owner of a shoe shop, how will you make sure that your website is not overlooked by Google while presenting the results? All your questions are answered in this article.
You must know that Google provides you with free services to manage your content and websites properly. It helps in optimizing websites by presenting reports and optimizing tools collectively. In this way, websites are ranked accordingly.
Your website must be SEO optimized with the advancement in technology and shift from conventional to digital platforms to compete. There is no other way to improve your SERP ranking.
You must know all about data highlighter to understand how you can improve your search result ranking.
Data Highlighter
There are multiple ways by which you can guide Google about your website’s structured data. For example, one way is by adding microdata markup on your page’s HTML. This is relatively tricky and complicated. Many corporate, and enormous businesses rank their websites by this method with the help of experts.
The new and simple way to tell Google about your website’s structured data is called data highlighter. This helps to partner your content with Google to provide better search results.
Therefore, a data highlighter is an alternative that is much easier to use. Using this tool, you can highlight data on your page to point out the structured data for Google without modifying your page. Data highlighter is easier to use for improving your SERP as compared to markup.
Still, confused? To further understand data highlighter, you must know about the structured data, rich snippets, and steps to use data highlighter for your web page.
Structured Data & Rich Snippets
Google reads whatever information is on your website in the form of codes. These coded details allow Google to adjust the search results. Google cannot understand your on-page content as it is. Images, content, reviews, and videos on your page are read by Google in the form of coded data.
With the help of structured data, your site has better chances to add value for users. Not everyone is an expert in coding. Therefore data highlighter is the best alternative for beginners.
Google uses a spider or a crawler to index and decipher your site. This information is gathered and compiled. The search engine interprets the crawled information by using an algorithm. Algorithms are constantly changing to present the users with the best possible results. Therefore, this structured data can make the work of the spider to compile and index information easy.
Without properly structured data, it’s difficult for Google to interpret what your data is really about. This will ultimately disrupt your page’s performance and will not bring you the desired results.
Even if you provide structured data for your page, including all details, Google might overlook those for some reasons. Therefore, if you are not aware of coding and markup, then data highlighter is a shortcut to rich snippets.
Users click on the information which is more organized and specified. If there is an increased CTR( click-through rate) of snippets, this will mean that your page will get more traffic. It will increase your ranking and, ultimately, your targeted ROI.
If you have a small business or a startup, a data highlighter is best for your site.
Necessary steps to use Data Highlighter
The steps below will help you utilize data highlighter;
1 – Go to ‘Google Search Console‘ and get started.
2 – Fill in your domain name and URL and activate the search console for your site.
3 – You will find the Data Highlighter option in webmaster tools. Click on “Start Highlighting.” Then type the URL for your web page and choose from the given categories you want to highlight for your web page. After selecting the class of your page, your web page will appear for further data highlighting.
4 – Highlight the data and mark it accordingly. Once you start using data, a highlighter is self-explanatory and pretty basic.
5– Once you finish highlighting according to your way, click “Publish.”
6 – It takes 24 hours to 48 hours for Google to index your data, so do not worry. Once the indexing is completed, you can see these analytics and results in the structured data option.
Conclusion
Data Highlighting is the easiest way for beginners and new businesses to improve and rank their web pages and sites without hassle. All you need to have an account on the Google search console. The rest of the process to structure and organize your webpage for better results is easy and straightforward. There are many other ways by which you can rank your website. But if you do not have enough budget and want long-term results, it is better to utilize the best available tools to improve your search results.
When your search result page is improved, it will increase the traffic to your page, and ultimately it will increase the ROI of your business. So, without wasting time, rock your search engine result page with data highlighting.