In today’s digital world, user enhanced experience plays a pivotal and crucial role in making any app or website gain traction among the masses. A web or an app service with great ux design would automatically set it apart from its competitors. Nowadays there is so much competition among various digital platforms to gain users and it’s only going to increase as more and more companies jump into the digital ecosystem and revolutionize the way we conduct our day to day tasks. Our generation has an app or a website for almost everything that we need to do, whether it’s a ride sharing platform or keeping tabs of what our day to day tasks are going to look like. As these services are increasing the end user target market is going to remain the same and hence these platforms are trying to find competitive edges over one another to outsmart each other. The biggest tactic in the pocket of any digital platform is playing like a pro with its UX design and creating a trendy, eye catching and captivating interface which would automatically result in the user spending more time on the platform and also recommending it to others. This blog will provide you all the necessary information that you need to redefine the art of UX design

Why is UX Design Important?

UX design is not just limited to mobile apps and websites, rather it has a significantly broad application. Even the mobile and computer operating systems that you use, rely heavily on their ux designs. That’s why you could see that every new ios, android and windows update or version would have considerable changes from its previous version or update. UX design determines what the end user experience is going to look like. Whether the user is going to like using the platform or not. It outlines what the usability level will be. Will the platform be user friendly? A good UX design can increase the user app time by a mile and can significantly decrease the website’s bounce rate.

How to Enhance Your Website’s UX Design?

Great UX design will help enhance the user experience hence increasing customer loyalty and satisfaction. You can follow the simple and easy steps mapped out below to enhance your UX design.

1. Conduct Extensive Research

Conducting proper research helps in developing the perfect UX design for the right audience. Researching on any given topic can be a boring and tiresome process that’s why we bring to you the perfect way to conduct your research before deep diving into the ux design part. Start your ux design research by taking a look at mobile apps and websites in your niche. They can be direct or indirect competitors. Understand their process flows. Try to find loopholes in terms of UX design and user interface. Once you have identified the main issues in their wireframes all you need to do is come up with ideas on how to develop a better version of that ux design. You can do this both from the end user experience point of view and also by creating a better and engaging interface. In the second phase just look at the apps and websites that appeal to you no matter what niche or industry they belong to. Try to figure out what  the key points are in their UX design that make them easy to use and help enhance user experience. Note down these points and try to implement them in your UX design.

2. Choose the Right UI Design Tool

There are a variety of UI design tools that can be used while creating UXdesign for websites or a mobile application. You can shortlist these tools according to your needs, the amount of practice you have on these tools, and the options that you get once you use the tool. some of the best tools available and being used these days in the field for interface design are adobe XD, sketch and invision, figma and marvel. All these interface design tools provide the best possible results.

3. Create User Centric Designs

While designing UX design user interfaces that provide a good user experience, the end user should be at the core of everything you do. The process flows you create should ease the use for your users. The in app options you give even the size of text and placement of buttons have an impact on the end user experience

4. Consistency is Key

Keeping a consistent design on both mobile and web platforms is very fundamental from both user experience point of view and from branding stand point. A consistent UX design on all platforms helps users subconsciously realize that they are using a different platform provided by the same company. This in turn helps increase customer loyalty since at the back of their minds they will realize what your design stands for and will relate your UX design with your company as a whole.

5. Design for the Masses

It is always recommended to target your UX design towards the masses. Yes, you should definitely innovate and think out of the box but don’t be innovative to an extent that your users find your interface hard to use. For that you need to see what type of interface is common in your niche and improve and innovate that rather than recreating the whole UX design from an altogether different perspective. Doing so will finish any relatability for your customers.  It is so because they will first have to spend time using the app or website designed by you just to understand how it works. This will be your major bottleneck and will have an adverse impact on your users experience.

6. Refine Existing Designs

When updating the UX design of an already existing website or mobile app it’s always recommended to refine the existing design rather than redesigning. This helps in maintaining a relationship with the previous design and helps existing customers maintain a relatability with the brand.

7. Conduct Usability Audit

Once you have completed your UX design and are all set to deploy it, it is advised to get end users perspective about the design. Doing so will help you acquire first hand data on how your users engage with and feel about the design. Is what they feel and experience about the design prototype really what you wanted them to feel in the first place? Plus another upside to usability audit is that your users are the ones who will ultimately be using your UX design. Since the entire purpose of creating a UX design is to enhance user experience, it always plays out in your advantage to take consumer insights about what they feel about your design. Is it user friendly for them? Take into account your customers feedback and improve the design according to that. By just implementing this step you will outrank your competition by miles.

8. Redefine According to Your Audit Findings

Last but not the least, you need to carefully analyze your audit findings. See what user demands make sense from a UX design point of view. Try to implement those recommendations and assess their contribution in terms of enhancing the overall ux design that you have created. Giving these last touches to your ux design might seem small and sometimes even insignificant to you but these changes might create a huge difference in uplifting the overall user experience.

Conclusion

UX design has always been a key factor in determining the popularity and adaptability of your mobile app or website. It enhances the overall experience of the end user if the ux design is utilized properly. Adding proper and relevant graphical vectors, playing with the typography, indexing proper layout and using the right colours amplify the overall ux design. Good UX design is not necessarily about following the design guidelines or design principles rather it revolves around one simple factor. Design what matters for your customers in a way that it enhances the overall user experience. Your end user couldn’t care any less about whether design principles have been adhered to or not, the only point of concern for them is the overall usability of the website or mobile app that you are designing. So when you are designing a ux design ask yourself this question. Will this add value for my customers? If the answer is a clear yes then proceed with it and if it is not a yes then skip that part because it’s not important to add in your design.

Create User Friendly UX Designs With Accurate Digital Solutions

Accurate Digital Solutions has helped dozens of companies in designing the right UX designs for their websites and mobile applications. We are expert in executing the whole array of digital marketing services from start to finish. We recognize your UX design needs that’s why you can contact us and get the best UX design services that fit your needs.Avail our services and redefine your ux design.