Pop-ups are a great way to get user’s attention and introduce them to your product. They can be very effective if used correctly, but they can also backfire horribly if they are not executed well. For instance, the top 10% of the best performing pop ups had a conversion rate of 9.3% as compared to the average conversion rate of 3.09% for regular pop ups.
In this blog post, we will talk about how you should use pop-ups in order to improve user experience while still maintaining conversion rates. We’ll go through simple tips like utilizing A/B testing to optimize pop up messaging and keeping content relevant and valuable to improve pop up performance.
So let’s dive in!
Use Pop-ups Sparingly and Keep Them Relevant to the User’s Interests
The first step is to ensure that the pop-up displays information that is essential for the user to read. You don’t want to have a user click on something that doesn’t match their interests, because it will probably aggravate them before they even start browsing. It can be tempting to throw up any old popup just as long as people subscribe or sign up for an email list – but this isn’t going to give you quality leads in the end. Make sure there is the real value behind what you’re asking users to read before using popups at all! Try not to have more than one popup on any given web page either. This may sound like common sense – but many sites display multiple pop-ups when a user visits their website. It can be really disruptive to the user’s experience. It also leads to users leaving your site before reading anything. This way you would lose traffic and could potentially have fewer conversions. It’s important to remember that there is a time and place for pop ups – but you should use them sparingly. If your content isn’t good enough to earn the user’s attention without the popup, then it’s not worth using in the first place! If executed correctly, pop-ups are an excellent way to drive user engagement and increase lead generation. Also, make sure pop-ups appearing on your website are somewhat related to the content or niche of your website and serve the interests of your users. A/B testing is an excellent strategy that can help you determine which pop-up design best meets user’s needs – so make sure it’s part of your marketing plan!Avoid Pop-ups on Website Entry
A common reason why pop-ups annoy users so much is because they burst out onto the screen as soon as the user lands on the website. Think of it from the user’s perspective who comes to the website to read particular content or gain some specific information. Now wouldn’t it be annoying if a big old pop-up suddenly blocks all the useful content and demands your attention? And that’s why website entry pop-ups should be a big no-go. If you have content that is worth diverting user attention to, make sure the user is in a receptive mood. That’s why it’s better to trigger a pop-up on exit intent rather than on website entry. If the user spends a few seconds browsing the website, they’re more likely to read the content anyway. And that’s the user you want to target with the pop-up.Use as Few Form Fields As Possible
Believe it or not, filling out lengthy forms is not really a fan favorite among users. They want to browse whatever they want, whenever they want and not be hindered by forms demanding their contact information. That’s why it’s essential for pop-ups to be as concise and to the point as possible. This doesn’t just apply to the headline and text within the pop-up but also to the form fields. Use as few form fields as possible to collect the required information from users. Usually the best practice is to use between three and five fieldsMake Sure Your Content is Worth Reading Before You Ask Users to Subscribe
The content of your website is the basis of a good user experience. Make sure the content of your website is worth reading because only then pop-ups will make sense. Your user will only want to subscribe if they’re getting something valuable from your newsletter and only then you would have potential conversions. Try using pop-ups not only for ads and subscriptions but also for redirecting them to your best-performing content. This is another strategy for boosting conversions. In the end, it is about your content because, without it, there is nothing to be sold.Avoid Using Pop-Ups on Mobile Devices
Mobile users don’t have the same experience as desktop visitors and should be taken into consideration when designing a website for mobile viewing. Pop-ups that are too big may disrupt user’s navigation of their screen which could lead to them not making a purchase at all. Pop-ups are a great way to provide information that your user may not know or want. But they can be tricky for mobile users because it can ruin their visit to your website if, and make them frustrated with scrolling on the screen. Popups should be placed carefully on mobile devices because they can cause problems with scrolling or clicking links. This makes it difficult for users to access content without inadvertently triggering pop-ups that interrupt user experience and lead to lower conversion rates. Avoid using oversized pop-ups on mobile devices as well. If the pop-up offers valuable deals or content, users will sign up regardless of how big or flashy it is. In fact, by using bigger pop-ups you could potentially lose a user because they would not be able to read the actual website content. The best practice is to keep these user experiences in mind so as not to have more than one popup at a time and it should be one that is relevant and customized according to the user.Use A/B Testing to Segment Your Visitors and Personalize Pop-Ups
The easiest way to segment your visitors and personalize a pop-up for them is by using A/B testing. There are two ways you can do this:- Create two versions of the same page and feature the content in different ways, maybe by using different aesthetics, themes, and formatting.
- Customizing the call to action button according to user intention, for example use “Buy Now” on one variation and using “Read Now” on another.