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If you’re in the tech industry, chances are that you’ve heard about data visualization a lot. That’s because data visualization is one of the go-to methods that marketers and data analysts use to extract crucial information about any marketing or operational activity.

But that’s not all data visualization is good for today’s day and age. One of the prevailing problems for managers today is the measurement of employee performance. As businesses become more and more digitized, processes and tasks have become decentralized. This decentralization means it’s harder for managers to track and retain control.

This is where performance management comes into play. The most successful companies in the modern world are those that have devised ways to effectively measure and manage employee performance as the world has become more tech oriented and data-focused.

So what does data visualization have to do with performance management? That’s exactly what we’ll be discussing in today’s blog. By the end of this blog, you’ll have a pretty good idea of what performance management and data visualization is and how the latter is helping organizations better manage performance.

So let’s dive in by first getting to grips with performance management.

Understanding Performance Management

Performance management refers to an umbrella of data-driven approaches, which are used to improve performance in the organization. Performance management usually involves data from multiple sources (such as data from the employee performance reviews and data from financial reports) analyzing these data points, then setting strategies for improvement based on this data analysis.

The goal of performance management, first and foremost, is to align the goals of the employer with those of the employee. On a more holistic scale, performance management aims to improve the standards of performance for employees by empowering them to work towards organizational objectives, rather than departmental or individual objectives.

In addition, companies also use performance management to pinpoint roadblocks or barriers to effective performance. One of the ways to do this is to identify the employee’s strengths and weaknesses and the particular requirements for the job position. By doing this, companies are able to understand the particular aspects of a job that may hinder employees from performing to their maximum potential.

So where does data visualization fit into it all? First we need to understand what data visualization is and how it has transformed over the years.

Understanding Data Visualization

Data visualization is the process of depicting data in a way that emphasizes specific data points, patterns and trends. It is often enhanced by colors, shapes and other features to communicate specific messages quickly and easily. Data visualization has been used for centuries to represent data in charts, graphs or maps, but today data visualization is more commonly seen in depiction of complex data.

As such, data visualization is an important data-driven approach to managing performance in a data-rich environment, such as the 21st century workplace. As businesses become more and more data-centric, the management of performance is increasingly related to understanding and interpreting data.

Thanks to data visualization, this interpretation is easier than ever before. The versatility of this technique makes it invaluable to data analysts and managers alike. From depicting complex Big Data trends to portraying performance measures for every employee, data visualization has taken the front seat in the 21st century evaluation measures.

But how does data visualization precisely portray performance management measures? Read on!

An Unlikely Combo

One of the leading trends in data visualization is the depiction of dashboards as data stories and the incorporation of artificial intelligence into data stories. These data visualization tools are highly effective in delivering data-driven insights to managers and employees alike.

That’s because in the past one of the major roadblocks in performance management was data overload. To make data-driven informed decisions, data scientists would need to sift through data from multiple sources and create data visualizations in order to understand performance trends. With data storytelling tools, data visualization has become more accessible than ever before.

When it comes to performance management, data visualization has become an important data-driven tool to help both managers and employees make data-driven performance decisions.

Before data visualization tools became popular, data driven insights were only accessible to data scientists who had the necessary technical skills. However, with data storytelling tools, anyone can generate data visualizations that make sense and are easy to interpret.

For managers, data visualization has made data analysis easier than ever before. Couple this with employee performance standards, and you get an unlikely combination of data dashboards that show what tasks employees did, how quickly they executed them and what was the end result of the execution.

Imagine you’re the manager of a tech firm and you are able to access a dashboard that shows the monthly or weekly performance of each employee. On this dashboard is the average time taken to execute a task, along with the task difficulty and the depiction of the end result of the task e.g. leads gained or deals closed.

Wouldn’t it be much easier to conduct employee appraisals with data displayed in such a way right in front of you? That’s exactly what data visualization allows modern managers to do.

With data visualization, managers are provided with the information required so that they are able to improve performance through company-wide efforts. It is an integral part of modern day data analytics because it helps businesses make decisions based on hard data and not gut feeling.

This translates to smarter and more hard working employees getting rewarded with higher financial and non-financial incentives as compared to their less productive counterparts.


In this data visualization era, data is an integral part of the performance management process. However, data in itself does nothing and just by its existence cannot lead to improved performance.

But with data visualization, data comes alive and can be easily used to improve performance within a business organization. Managers can use data visualization to make better decisions regarding incentives for employees and use hard data to judge an employee’s performance while eliminating personal biases.

Explore the World of Data Visualization with Accurate Digital Solutions

Accurate Digital Solutions has helped dozens of businesses implement data visualization to improve performance management and other processes. Our team of experts is well-versed in the technical capabilities required to implement data visualization thoroughly so that you can rely on a data-centric approach to make the decisions that matter the most.

Contact us today to find out how Accurate Digital Solutions can help implement data visualization techniques for your company. You’ll end up saving costs and making better decisions that will boost growth and success in the long term.


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