ADS - Header Logo


One cannot focus enough on the importance of Search Engine Optimization on any digital platform. But what is this SEO that you have probably heard hundreds of times?

Have you ever tried to remember a song and started typing a few words that came in your head on Google? And Google Search Engine Result Page (SERP) shows you the exact and related results? Wonder how did that happen? It is all because of SEO. In this blog, we’ll give you a quick overview of the best and free SEO tools.

All content that different companies and businesses upload on any digital platform is Search Engine Optimized. This makes the content highly discoverable to their audience.

Search Engine Optimization is essential for the digital presence of all businesses. For example, if you have started an e-commerce store on any digital platform how will your target audience find you? The answer – Search Engine Optimization.

Whether you upload a video, image, or any other content, intelligent and efficient SEO techniques will make your traffic grow without wasting your CPC and PPC.

Top SEO Tools for 2021

The best tools for optimizing your conversion rate includes,

Free SEO Tools

SEO is a must when it comes to digital marketing. Before checking out free SEO tools, let’s have a quick look at the significant aspects that make your website SEO Optimized:

  1. Keyword Planned Content
  2. Speed and other Errors Free Website
  3. Quality Backlinks
  4. Mobile Optimization

From planning to execution, there are many tools available to monitor and improve your website content. Following are the best free tools available for every aspect that will make your website completely optimized.

1.Keyword Planning

The use of related and correct keywords is essential for your website to become discoverable to the target audience. The following are some best SEO tools that you can use to plan keywords and optimize your content.


It is essential for businesses to successfully filter out the most relevant keywords related to their business objectives. Therefore, Ubersuggest is one of the advanced tools for keyword planning. These are the words or phrases that searchers add into search engines like Google and Bing, and Yahoo as search queries.

You can add an Ubersuggest extension to your chrome. It will help you see keyword volume, Cost per click (CPC), SEO difficulty, and Paid difficulty (PD). Relevant words or phrases with high search volume and low competition are ideal keywords.

b.Moz Extension

Moz is one of the best free tools available for keyword research, competition, checking domain and page authority, and more. The objective is to filter out and select the best words or phrases that users type into a search engine. So, even if you are new, Moz extension can help you plan, execute, and report your website content.


Among others, SEMrush is excellent keyword research and free SEO tool. It provides detailed information about the keywords and their position in Google SERP. You can also analyze the URLs to which your filtered keywords bring more traffic along with the trends over the previous year.

In this way, you can search for appropriate keywords and equally or more updated content than your competitors. The features within SEMrush are not free, but you can get a 14-day trial to check out the paid version.


If your business is blog-oriented, you need to make sure that the content is optimized. Yoast is the tool designed to show and help you correct errors in your content before publishing. This step reduces human errors and automatically increases the chances for your website to rank high.

2.Check Speed and Other Errors

Sometimes, even if your content is creative, updated, and optimized, your website does not get enough traffic. One of the main reasons your potential customers are avoiding your website is its slow speed. Today’s customers are less patient and more likely to shift to your competitors. Therefore, the accurate execution and performance of your posted content are as important as the content itself.

There are many free SEO tools available to check the performance of your website. But the tools that you must use in 2021 are;

a. Page Speed Insight and Google Lighthouse

These are the two most reliable and free SEO tools that help businesses check their website’s overall technical performance. Page Speed Insight shows a complete report on page speed. For example, accessibility, first contentful page, blocking time, largest contentful paint etc.

The upgraded version Google Lighthouse also offers a comprehensive analysis of page speed as well as SEO performance. Its results are applicable for desktop as well as mobile applications. Using this tool, you can also get good suggestions directly from Google Lighthouse on how to improve your website.

b.Mobile-Friendly Test

Around 78 percent of customers use mobile for online shopping and reading. Therefore, the website must be mobile-friendly to create a smooth user experience. Mobile-Friendly Test is used for the sole purpose of testing your website performance on mobile devices. It detects issues and suggests solutions to optimize your website’s mobile-friendliness.

3. Quality Backlinks

While writing blogs or content, businesses use different external and internal links for references. Make sure that you incorporate high-quality links. These links are highly reputable and relevant. You can check your website backlinks by using the free and reliable SEO tool available;

a.Ahrefs Backlink Checker

One toxic external link can cost your website a loss of ranking and traffic. Therefore, a routine check-up for harmful backlinks is essential. Ahrefs backlink checker is one of the powerful and free SEO tools for backlinks testing.

4.Complete Website SEO Audit Tools

Complete SEO audit helps businesses in pinpointing issues with suggestions for optimal website performance.

There are many tools available to help businesses detect and improve their digital presence. Let’s look at the top means that companies can use to keep their website in order.

a.Google Search Console

Google Search Console is a free SEO tool that helps you monitor your website on Google SERP. By verifying and submitting your website for indexing, you can collect a complete report of your website’s overall performance.

Businesses can perform better if they monitor their website from Google and viewers’ point of views. So, Google Search Console is the right choice to understand, monitor, and manage your website performance. It allows you to plan and control your website’s indexing making it highly useful for businesses of all sizes.

b.Google Analytics

The most reliable, accurate and user-friendly, and free SEO tool that websites use for overall website ranking and performance is Google Analytics. You can easily track traffic, acquisition, behavior, and your target audience. Google Analytics has also introduced the premium version known as GA4.

If you are a small business or have limited resources, then Google Analytics is an appropriate choice.


SEOptimizer is a SEO audit tool used for an elaborated reporting of a website for you and your clients. Everything including descriptions, keyword density, and content is analysed here.

Businesses can also audit images within the web pages along with security. Therefore, SEOptimzer is among the best tools that you can use to audit your website.

Summing Up

All the free SEO tools mentioned above are best for optimizing your website and content in 2021. A complete digital analysis is requisite for businesses today. But, not all companies can shift their entire focus on strategizing and planning digital marketing campaigns. It is wise for companies to outsource expert professionals for optimizing their SEO and marketing campaigns.

Leave a Reply