If you want to reach people to spread awareness about your application, it is possible to do so with mobile app marketing. This process involves steps from the discovery of your application to becoming a loyal user.

Therefore, you can reach your customers where it is convenient for them and beneficial for your business.

Let’s go through the best tools which will help you strategize your application marketing campaigns for 2021.

App Annie

Your business needs to detect and comprehend the data about upcoming trends to strategize marketing campaigns. This data helps businesses in finding new investment opportunities as well. For all such requirements, App Annie is the best option.

One of the benefits of App Annie includes that it is affordable. Most of its service is free but some are part of a premium plan.

This application helps your business stay one step ahead of the competition by regularly updating you about latest mobile app marketing trends.

App Annie also provides you with a top apps report, that shows which applications are trending and widely used according to location and other options.

This application provides a “Growth Potential Report,” which will help you strategize and invest according to your past performance.

The ‘Reviews Report’ tells about what the users have been commenting about a specific application. A positive and satisfactory report means that the application has a higher potential in future.

Sensor Tower

Another ASO(App store optimization) tool that helps businesses in increasing downloads of their mobile applications is Sensor Tower. This application provides a free trial and paid features as well.

It is one of the top tools that you can use for your mobile app marketing. This tool is more detailed and developed concerning the user interface as compared to App Annie.

It helps businesses with keyword rankings, research, and optimization. In Google Play and App stores, keywords matter a lot. After analyzing the report for your related keywords, you can have a good insight into whether it is worth investing or not. Optimal keyword search is vital for organic application traffic.

Firebase

Businesses must focus on backend development and optimize frontend experience using tools like Firebase. Firebase provides services that range from application development to engagement. This Sim Application Toolkit uses machine learning to help you develop professional applications. By using a real time database, Firebase stores and synchronizes data in JSON. You can access this data for planning your campaigns.

This tool is not just for marketing your mobile application but also for optimizing the user experience to focus on customer loyalty.

If you want to send out the pre release version of your application, then Firebase is the right choice.

Some applications require continuous contact services with the customers. Firebase provides this service to help businesses entertain customer queries. These applications are accessible to all iOS, Android, and web users, free of cost.

Each user is provided with a unique ID in the backend, which remains distinct among all providers. This ID helps businesses in identifying the behavior of their application users.

Firebase tool is provided free as well as paid services. Firebase does not provide a detailed SDK, which is one drawback, and it also has database limitations. But if you are starting your business or improving user experience, Firebase is a good option.

Google AdMob

For mobile app marketing and monetization, Google has provided the developers with Google AdMob to ease business with analysis and strategy.

Google AdMob is a subversion of Google Ads, which allows businesses to place their ads in mobile applications.

Depending on the genre and category of ads, applications can make revenue per ad up to $2.50

This process helps a business gain revenue from third parties and Google to place ads in their applications. Also, if you want to pre-launch your other applications and advertise, Google AdMob is a good choice.

By integrating Google AdMob with Firebase, you can generate reports for application usage and user engagement. This data will help you place the right category of ads in your applications for a smooth and seamless user experience. Businesses can get a single synchronized report for in-app purchases, revenues, interactions, and behavior.

AppsFlyer

To check which media source is responsible for the mobile activity, application developers use App Flyer. This tool is used explicitly for cost-efficient marketing campaigns. Businesses spend billions of dollars in developing and advertising. Therefore information like KPI’s, Acquisition trends, and other segmented data like installed data, revenue, and loyal users must be accurate. By using this data, the application can manage its application growth. If you want to audit the complete data from social media platform campaigns, it is easy to do so with App Flyer.

You can access it by typing your required platform performance information regarding your mobile application on App Flyer.

Strategize Mobile App Marketing in 2021

Above, we have discussed the top 5 tools for analyzing, monitoring, auditing, and optimizing your mobile app marketing. But it is not feasible for businesses to use all of them. Therefore, here we will guide you on which tool is best for your business strategy.

If you want to make revenue by posting third party ads, then Google AdMob is the best option. But note that too many ads can irritate your customers, resulting in uninstallation.

Companies should develop their applications for the long-term growth of a business. All the above tools provide accurate and specified results.

After detailed behavior analysis, you can pre-schedule ads in your application. You can attain organic traffic with the help of keyword research and trending tools for mobile applications. This process helps businesses in ranking their applications locally as well as globally.

The application industry is saturated, and competition is increasing in 2021. To stay ahead, you need to stay updated with the previous data and upcoming trends. Whatsapp, Messenger, Pinterest, Banking applications, etc., use this available data to stay ahead. In this way, there is a much better chance for your business to improve user interference and experience for long term goals.