In 2020, keyword research is proving to be the one approach that is still successful for high ranking on search engines.
Today, we will share keyword research cheat sheets with five pro tips and tricks. That will help you stay number one in the search engine.
Keyword research is one of the three main reasons why it has become one of the essential business tools of digital marketers everywhere:
The algorithm of Google is continuously evolving.
The number of websites publishing online is increasing.
The way people use keywords to look for things on the internet.
With these three things in mind, filling your website with too many keywords is a waste of time, money, and effort. We know a lot of people do this, but it’s time to stop.
First, we want to define what keyword research is and why it is vital for your SEO campaign.
What is keyword research?
Keyword research is the SEO practice of identifying, evaluating, and using the right search terms, keywords, or phrases. That people use search engines to find information on the web.
The insights you can gain by doing keyword research can help you create a more educated content strategy. Most importantly, a significant marketing strategy.
Importance of keyword research
Keyword research is vital because it tells you what people care about and how important those things are to your audience.
As a digital marketer, it is essential to research keywords in your business industry with high search volume and low competition.
Because this is the only way to compete in the search rankings.
Keyword Research: 5 Pro Tips & Tricks
Step 1: Study your niche
Before you understand the best keywords to optimize your page, it is a good idea to start by diving deeper to learn more about your topic or niche.
It can give you an outside plan and help you discover aspects of your marketing and SEO strategy that you have never thought of before.
Here are some ideas on how to study your niche:
Talk to your current customers and get to know them better. Find the terms they use when describing your brand, company, product, or service.
Try to think from the perspective of your potential customers. If you share a brand offering to a friend, how do you talk about it?
Join the online communities of your topic or niche, such as forums and social media networks. Read the discussion and find out any pain points about your niche.
Step 2: Define your goals
A plan should always start with defining the ultimate goal. But before that, you need to ask relevant and reflective questions:
Who are you?
What is your brand?
What makes you unique?
What is your website?
What do you promise on your website?
Once you have answered these questions accurately, you need to specify what your brand’s goal is.
Do you want to increase the number of customers? Or do you have a sales target by a specific date?
Defining your goal is essential because it provides direction to your SEO strategy and plan.
The search terms you end up using should ideally connect to your goals, which should break down into separate content marketing funnels.
Your goals also convey the purpose of your SEO copywriting and content.
Write down your goals.
Create a chart.
Prioritize your goals.
These provide the framework and direction needed for your high-level content and online marketing strategy.
Step 3: Make a list of relevant topics.
Based on your brand’s major category and the goals you strive to achieve, split it down to smaller topic buckets. Create a list of all the topics relevant to your brand that you want to rank for on Google.
For example, if you are an FMCG brand specializing in men’s care goods, some of the topics relevant to your brand might be:
Men’s face wash
Male pattern baldness
These need to be topics that are important to your company and relevant to your buyer.
Think about what kind of keywords your target market will be searching for on Google?
Such topics can then break down to the keywords that are relevant to these subjects.
Step 4: Make a list of seed keywords.
Now that you have subdivided your main category into the different sub-topics, you can start creating a list of seed keywords.
These keywords should be relevant to your various topics, and more importantly, your target audience can search on Google.
Seed Keywords or focus keywords are relevant because they form the basis of your keyword research. Certainly, they define your niche and identify your competitors.
If you’re wondering how to find the seed or focus your brand or product keywords, it is a lot easier than you think.
All you need to do is explain your service as simple as possible and think about how other people may be looking for it on Google.
Step 5: Identify the long-tail keywords
Seed keywords are often short search terms closely related to your brand’s main topic or category.
On the other hand, long-tail keywords are more detailed and are often associated with smaller buckets of your brand’s subtopics.
Matching the target audience’s search intent to long-tail keywords is much simpler than seed keywords.
For example, if your website publishes content on golf equipment reviews, using long-tail keywords such as “What’s the Best 9 Iron Golf Club” would draw more specific audiences than the seed keyword “Golf Club.”
Long-tail keywords usually receive fewer clicks, but they often achieve higher conversion rates because they focus on a specific topic or product.
When you’ve gone through these steps, you will have enough insights to build a successful SEO strategy and content. Now you have sufficient data for SEO copywriting for your content.
For instance, you’re running a content-focused blog, a small business, or you are a brand marketer. You’ll need keyword research to kick-start your advertising and marketing activities.
Doing keyword research can be a time-consuming and time-consuming process. Yet more often than not, it pays off pretty well in the long run.