The drastic increase in usage of mobile phones has changed the conventional strategies for marketing. You can reach your target market if your business invests in the right resources. Creation and modification of product pages on cell phones can triple your sales. Remember that mobile usage is more than that of desktop usage, especially for BtoC. Therefore never resist investing your efforts in perfecting mobile product pages.

Visual Product Description

The online business of any product or service depends on a ‘tell and sell’ strategy. A business needs to focus on high-quality images of a product. Businesses introduced 3D viewing features of products recently to make a product more realistic virtually. Cutting investment for showcasing a product online is naive. Only an attractive and descriptive image of a product can even bring a prospect to the conversion funnel’s first stage. Many photographic and editing tools can help in developing high-quality pictures, even for small businesses. You must note that one angle image of a product is not enough to satisfy customers’ perceived queries.

SEO Optimization of Product Pages

The product page by any business must be flawless. Utilize tools like Grammarly and Yoast to optimize written descriptions completely. Spelling and grammatical mistakes give a wrong impression of the brand in the mind of a customer. Businesses must use SEO, creative and readable content and correct keywords to rank on SERP; all are included in SEO. Trending search keywords for related products must be part of SEO strategy. Use these keywords in the description to rank above the rest. Similarly, naming the product correctly is also part of designing a high-converting mobile product page.

Trust Badges and Reviews

Many customers, once in a while, have faced a bad online shopping experience. This is due to the saturation of amateurs on e-commerce platforms. To help customers make the right decision, you must add a review section and trust badges. This reviews section helps the customers in the decision making process by learning from others’ experience. Positive reviews can speed up the prospects’ decision-making process. The incorporation of trust badges shows authenticity. Never add numerous badges to show your business as highly authentic. An overworked product page is misinterpreted. One or two related warranty or trust badges will optimize the mobile product page and gain more conversions.

Required Product Description

A complete product or service description must be added to a product page. As not many people like to read while shopping online, significant and necessary explanations must stay on top. If the customization of a specific product is available, then an accurate description is necessary. Lengthy detail of products can negatively impact sales. But incomplete description can lead to neglected queries resulting in losing potential customers.

Easy to Buy

Any business’s success, big or small, depends on whether a customer is convinced to spend his money on or not. To optimize your page’s buying section, ease the payment method before the customers change their  mind. In mobile product pages, even the color combination of icons can make a huge difference. For example, if selecting  icons are colored orange or red, customers resist clicking them as a perceived symbol of warning. On the other hand, if icons on your product page are colored blue or green, the sales will be considerably positive.

Fast Response

There are automation tools for websites and social media profile pages of a business to help the companies be highly responsive. While shopping online, people can switch to other similar brands in no time. If a lead requires urgent answers, your business must respond instantly. This is not humanly possible; therefore, the use of automated responses is one way to make your page highly convertible.

Delivery Options

Customers mostly respond well when they are confident of making a smart decision and saving maximum money. Therefore it has been interpreted by many researchers that the availability of “Free Delivery” has a higher conversion rate than “Separate Delivery Charges. Other delivery aspects also include the time duration during which the product is promised to arrive at the doorstep. Amazon has optimized its delivery options. They serve what they promise. Similarly, other businesses must mention the delivery time. Another way to keep customers on their toes while waiting for delivery is to provide a tracking code or keep them posted.

Video-Clips Incorporation

Engage your customer by showing an interesting usage of your product in a video. This will help in relating to the customers and engaging them in buying your product. Describe or expose the existing  problem and sell your solution. It would be 2020, Facebook, Instagram, and Youtube videos have engaged viewers and impacted them in many ways. One of the cunning strategies of makeup products is indicating the desire for loving your skin as it is and selling “No-Makeup Look.” These companies have used customers’ inner needs and molded the whole marketing campaign in selling artificial covering products for natural-looking skin.

Conclusion

The two most important aspects of business include; Innovation and Marketing. Even if a small scale business optimizes its manufacturing area, it will be worthless without marketing. In today’s world, customers and sellers are a click away. Do not miss such an opportunity to connect with your customers and boost your sales. Develop and polish your product page to make an impression in the mind of your target market by designing a high-converting product page with the given simple tips.