Evolv Technologies

Marketing and Sales

Utilized AI based machine learning models to score marketing leads streamlining the overall lead prioritization process. By looking at more information about customer behavior, company size, industry, etc., each lead can be evaluated and scored with sales representatives receiving a ranked list of leads for follow-up. Responsible for optimizing this process to ensure that sales is working the highest quality leads available which drives faster ramp up from working on consistent leads and overall lower sales costs.