In order to understand the B2B purchasing decisions, you need to know the buying process and how it works. This is where Accurate Digital Solutions jumps in!
The life of a company’s customer is a lengthy journey. It’s different for each consumer and company, though.
We take the time to understand the needs and wants of consumers and map their customer journey for you.
B2B Customer Travel Maps that take many forms depending on the needs of the company and the degree to which the business processes are integrated into the map:
Offering a strategic overview of the stages and touch points of the journey
Similar to a tactical map, but going into far more detail on results at each level, and also presenting essential suggestions at each.
Concentrating on a particular touch point or cluster of touch points.
Strategic action meetings for all stakeholders to understand the study results, identify the next steps, and promote action.
Smartphones offer exciting new opportunities to gather market research data, especially in B2b, where it can be difficult to reach respondents.