In today’s era, when we gossip about business and e-commerce, folks use various technologies to interact with more people with their websites. Using third-party Javascript to examine the consumer’s posture on your website can be hazardous. Therefore, the server-side tag manager has recently owned the hold to load the tags from the server.    If you’re familiar with Google Tag Manager, you must remember the innovation of a server-side tag manager. The server-side tag manager has achieved a significant place in monitoring visitors’ information. Nevertheless, it’s hard for a newbie to understand Why we need a server-side tag manager to take privacy seriously?     In this write-up, you’ll learn the benefits of a server-side tag manager. So, without squandering solo juncture, let’s dive in and explore the importance of a server-side tag manager. 

Benefits Of Server-side Tag Manager

  Most of you might be thinking about the pros and cons of a server-side tag manager. Folks have been recommending server-side tag managers for so long. Hence, without creating any fuss, let’s explore how the server-side google tag manager is better than the other tag managers. Here are the following windfalls of the server-side tag manager

1- Better Security

  The most crucial windfall of a server-side tag manageris its security. It is a fact that whether you’re a consumer or running a business, you’ll always be concerned about your privacy. Do you know third-party can easily ruin your whole data? Yes, you heard it right.    When discussing a server-side stage manager, there’s an additional layer between the data collection device and the website. The data collection tool can be Google Analytics or any other social media handle.    The additional layer will defend the data and the website from malicious files. In contrast, third-party code can quickly transfer malicious files into your data. Your website can be easily trapped if you’re dealing with third-party code.    Other famous sites like Firefox have also announced an additional security layer so that the data will not directly interact with the user. Therefore, supplementary safety plays a substantial part in protecting your vital data.  

2- Using Your Domain 

Another best thing that you can get with the server-side tag manager is the availability of using your domain. Utilizing third-party parts can easily let strangers on your website. This unwanted entrance can ravage your website’s privacy.    Meanwhile, the server-side Google Tag Managerlets you operate every system with your domain. Using your component ceases the interference of any unknown territory by keeping your website secure.    Wielding personal domains have boosted the server-side tag manager’s popularity among various businesses. In this way, the server-side Google Tag Manager locks the privacy.      Read also: How to Use Google Analytics for Marketing

3- Optimized Performance

  Performance plays a mandatory role in spoiling or strengthening any website. You should know that optimal performance is the desire of all website holders. Working with any third party to operate anything on your website will overload your browser and slow the whole system down.    Meanwhile, the server-side tag manager has served all the ease at your table. Whenever you want to upload or operate anything on your website, the entire load will be on the server rather than the browser. Taking offload from the browser will make the system work faster.    Everyone adores the server-side google tag manager because it accomplishes all the tasks like butter. Due to the optimized performance and security, server-side tag managers have gradually become the best secure tag managers.    If you haven’t installed the server-side tag manager, try it now.    

4- Store Credentials

  While moving along, you’ll find out that the server-side google tag manager also can store credentials. Access to Authenticated APIs is the most wished for by various people. The authenticated APIs assist you in augmenting and governing the user’s data.    You might think that credentials are not an important term to worry about. However, you’re mistaken. Server-side credentials let you in the profoundness of the information of consumers. It will be alarming for your website whenever a third-party container tries to glimpse the user’s data.    Nonetheless, when it comes to the server-side google tag manager, it will store the credentials, and you’ll be allowed to see the identity of patrons. An excellent thing about server-side tag manager is it doesn’t compromise the privacy of the website and the user even while storing the credentials.     

5- Setting Cookies With The Server

  Being a tech manager, you must be aware of the importance of cookies. You should know that cookies play an essential role in operating your website. Server-side tag managers have indeed been introducing many valuable options. However, you should know that the server-side tag manager will not disturb any privacy and security regulations.    The server-side tag manager sets the cookies with the server for the assistance of both the user and website holder. The set up of cookies with the server will encourage functioning within ITP. The excellent aspect of setting the cookies with the server is maintaining long-lasting cookies for users even under browser restrictions.    Therefore, it would be best if you believe that the server-side tag manager is always better than the third-party manager who can demolish your privacy anytime.     

6- Higher Quality Data & More Control

  Regarding quality, server-side tag managers will always be on the top. People are concerned about the data quality and the privacy of their website. Don’t worry. The server-side tag manager will deal with all kinds of troubles. You must be amazed that you’ll get more control over all the features, including the higher quality data, with a server-side tag manager.    Several ad blockers prevent the viciousness requested for safety purposes. The server-side tag manager has also moved to analytics.seerinteractive.com from analytics-google.com for consumers’ privacy.    The server-side tag manager never disappoints their customers so that they take care of every minor misstep to the primary misgiving of the user. With third-party containers, you cannot control most of the drawbacks of the desired work.    Regardless, when we discuss the server-side tag manager, you’ll see that the tool provides the total control in your hand to operate your website.   

7- No Client-Side SDK  

  The last yet most exciting server-side google tag manager feature is using GTM in no client-side SDK. Yes, you heard it right. Plenty of platforms don’t have a client-side google tag manager. If you want to interact with such stations, the server-side google tag manager will be an excellent partner.    There are still a lot of features that server-side google tag manager provides you in no client-side SDK. A few essential characteristics are  

• Saturating the data before sending
• Privacy Stuff
• Usage of multiple tags 

  And many more. You’ll know you can perform offline transactions when you explore the server-side tag manager.

Wrapping Up

  Now, you have a detailed guide regarding server-side tag manager. Hopefully, you’ve understood the role of the server-side google tag manager regarding the privacy and security of your website. The server-side tag manager can also prevent your website from malicious ads.    Therefore, your data and the user’s cookies must be safe and sound with a server-side tag manager. So, what are you waiting for? Let’s connect your website with the server-side google tag manager and relish the ease.        Author BioScott is a Technical Content Manager & Tagging Specialist at Involvz.com, one of the leading conversion tracking specialist company helping marketers and digital marketing Agencies with web tracking jobs. Scott enjoys his time with his wife and two little kids and loves playing basketball.