AI, short for artificial intelligence, is technology that enables machines to do things without being explicitly programmed. AI has the potential to change everything from how you market yourself online and identify new leads to creating personalized content for separate audiences.
Artificial Intelligence already has a wide ranging implications in the modern world from furthering academic research to improving business operations. From simple automations to complex predictive models, AI has quickly become an integral part of our everyday lives.
In the realm of business, AI is now being leveraged by marketers to better understand their customers, optimize campaigns and improve the customer experience. The number of companies using AI for Marketing purposes continues to grow as AI adoption increases and its capabilities expand exponentially. In fact, 51% of marketers use some form of AI in their marketing processes.
In today’s blog, we’ll go over how AI is being used in Marketing and how it can be applied to your marketing strategy. In particular, we’ll discuss how AI provides customer support, helps develop better content, improves user experience, expands social reach, provides better insights for campaign optimization and helps in email marketing.
Each one of these factors plays a crucial role in determining the success of a marketing strategy. That’s why it’s important to know how artificial intelligence can help improve each aspect.
So let’s dive in.
1. How AI Provides Customer Support?
AI has been used in customer service for a long time, to handle routine tasks and help customers with difficult requests. AI is applied for customer support as well by giving users the information they need before they even ask for it. This not only saves them from having to spend their precious time on looking up relevant data, but is also more likely to create a better relationship between the company and the user.
Most AI-powered customer service capabilities are powered by natural language processing and machine learning. AI chatbots are a relevant example of how AI uses historical consumer data to offer a relevant customer support experience. AI chatbots can offer personalized responses based not only on what is said, but also the tone and sentiment behind those words.
These AI powered chatbots are so good at providing customer support that over 85% of all customer queries are handled by automated chatbots as of 2020. In addition, real time AI chatbots can provide quick and relevant responses to customer service inquiries. AI chatbots are also more efficient as well, making AI an economical way to improve customer service.
2. How AI Helps in Better Content Creation?
Content is the never ending lifeblood of online businesses. Almost 80% of consumers in the U.S. prefer to learn about a business by reading custom content. That’s why being able to generate interesting and useful content is the number one objective of any content marketing strategy. Fortunately, marketers can now rely on artificial intelligence to help them generate better content.
There’s a number of AI-driven tools that companies can use to better create content for their marketing, such as AI powered text generators. AI also helps in creating relevant and engaging content by analyzing the interests of a user profile through data collected on past likes, posts or other pieces of information shared on social media platforms like Facebook and Instagram.
AI for marketing can also help in optimizing the content by providing insights on what resonates with customers. However, there are limitations to what artificial intelligence can achieve on its own. For instance, AI programs are unable to create technical content so if you want to write about specific tools or functionalities, you’ll have to do it yourself.
3. How AI Improves User Experience?
There’s a reason why user experience is regarded as one of the most important ranking factors by Google – it prioritizes the user above all else. That’s why being able to perfect user experience is one of the main pillars of a successful marketing strategy. And in 2021 artificial intelligence is one of the easiest ways to improve user experience.
AI software like Inspectlet or Mouseflow allow marketers to track the activity of users on the website through heatmaps. These heatmaps provide a good estimation of where users face obstruction in using a website. AI can find out those parts of the website that need to be redesigned or improved in order for them to function better.
AI also has a knack for finding out what users want and when they want it. It enables marketers to set up campaigns on social media networks, like Facebook Ads, targeting specific audiences depending on their demographic profiles or behavior patterns.
This improves the quality of ads users see and the overall conversion rate of an ad campaign. AI can also help marketers understand the type of content that resonates best with their target audience, by finding out what posts users engage more with and which ones are not clicked on as often.
In the case of e-commerce websites, this AI capability allows marketers to serve up relevant product suggestions to users as they browse product collections. As users see more and more relevant product offerings, cross selling and upselling efforts yield better results thereby improving user experience as well as ROI.
4. How AI Expands Social Reach for Better Marketing?
A staggering two-thirds of human interactions take place on social media. AI helps you better leverage these channels and make the most out of your budget by creating an automated, scalable marketing strategy for all your major networks including Facebook, Twitter, LinkedIn, Instagram and YouTube with a single click.
AI-powered marketing automation tools help you manage all your social media campaigns with a single dashboard. This technology also lets your business grow organically by reducing the time spent on manual tasks and maximizing return on investment from each campaign, ultimately improving ROI by up to 100x.
A common example of AI expanding social reach is the “Placement” functionality found in Facebook Ads. The platform lets you choose between “Manual” and “Automatic” placement. In the first option, you get to place your ad on Facebook-owned platforms of your choice.
The “Automatic” placement however, uses an algorithm to match your ad specifications to the audiences across platforms. As such, the artificial intelligence kicks in and automatically places your ad on Facebook-owned platforms that would maximize clicks and gain the highest ROI.
5. How AI Provides Better Insights for Campaign Optimization?
Leading AI providers offer AI-based marketing automation services that can synthesize data from varied sources to help marketers build better strategies for their campaigns. In the first place, this would include a deep analysis of your company’s website and its products or services—from a visual design perspective with bottom-line conversions in mind.
AI also provides insights on budget allocation thanks to techniques such as marketing attribution. When it comes to marketing attribution, AI optimizes your budget by making sure you’re spending where it counts and not on campaigns that are ineffective. AI’s ability to work with data in a holistic manner is what makes marketing automation such an integral tool for any modern, forward-thinking marketer.
With machine learning capabilities, marketers can program AI software to optimize campaign spending based on data collected daily or even hourly. In addition, AI can also optimize campaigns with smart bidding strategies, performance analysis and predictive analytics that take into account a plethora of factors and make adjustments accordingly.
6. How AI Optimizes Email Marketing?
The final piece in the marketing strategy puzzle is email marketing. The number of active email accounts is set to cross 4 billion by 2023 so it’s probably worthwhile making email marketing a priority in your overall marketing strategy. Artificial intelligence can help improve and optimize email marketing campaigns with increasing efficiency.
AI for marketing can be used to identify the most responsive segments of your customer base and filter through spam email addresses, so you don’t have to do it manually – saving time and money! AI is also being developed with a focus on detecting scams in emails which means that AI-assisted marketing will help protect customers from harmful links or content.
Artificial intelligence also analyzes consumer characteristics for opened and clicked emails. Through these data driven insights, AI can provide insight into which messages are driving the best response rates. AI-assisted marketing can also be used to improve email customer experience through personalization and customization of messages, reducing unsubscribes as a result of annoying content or irrelevant information being sent out in campaigns.
Let Accurate Digital Solutions Transform Your Marketing Strategy with AI for Marketing
As you’ve seen, AI has endless potential for improving marketing effectiveness. But implementing AI for marketing can be tricky. There’s a lot of variables to consider and it requires significant expertise to gain tangible results. Fortunately, Accurate Digital Solutions has over five years of experience in implementing AI to perfect marketing strategies for clients from all over the U.S.
From AI-based media buying and planning capabilities to implementation of marketing automation, we are adept at making AI work for you. Check out our media buying and marketing automation services to get started with AI for marketing for your business. Or contact us to book a meeting with our AI specialists to discuss the artificial intelligence needs of your business.
With AI for Marketing you can better understand what your customers want from AI-powered analytics that identify trends in social media posts with sentiment analysis; predict where they are most engaged on different channels using AI tools like chatbots or virtual assistants.
AI is a technology with revolutionary potential, and it’s already changing marketing as we know it. It has the power to transform everything from how you market yourself online, identify new leads, create personalized content, and improve customer experiences. AI can take marketing to the next level–and it’s about time.