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There’s a reason we’re going back to the same grocery store every week. It’s the same reason we’re going back to the same barber, home improvement shop, or favorite restaurant. 

Providing the right digital experience can turn your first visit into a lifelong fan.

These companies have created positive experiences which, in effect, generated loyalty to their brand.

In the retail environment, brand experience and dedication are the main factors of loyalty, and the digital world is no different. Style, atmosphere, speed, and problem-solving are all foundations of an excellent customer experience, and these same principles also apply to their digital interests.

Having an excellent user experience on your website helps your customers find what they want quickly. 

It’s up to you to create content rich and meaningful that keeps your customers and partners interested and coming back.

What Is UX in Web Design?

UX (User Experience) is critical in web design because it is the impression that the user would hold after visiting the website. It is the feeling not only of visiting the site but of engaging with the business in general.

As Alan Cooper once said, “If we want users to like our software, we should design it to behave like a nice person: polite, compassionate, and helpful.” 

It means that when enhancing the user experience on a website, you should do whatever you need to feel that interaction with the site is smooth, relaxed, simple, and transparent.

It doesn’t matter how beautiful the website is if users don’t understand how to communicate. User experience in web design is responsible for this part of the process.

The Importance of Improving the User Experience of a Website

Think of UX as the ergonomics of your website. When you design a web page that focuses on user experience, you create a space that is easy for the reader to access, understand, and navigate.

In effect, it sets the website apart from rivals who are not worried about UX, thereby growing the traffic and customer base.

Are you still not convinced of the vital role UX plays in web design? Find the following statistics:

There’s a lot to tell on how to make UX better in any area of a company. 

The quick tips below will help you avoid widespread UX errors on your website, and instead create a site that’s easy to navigate and gives visitors an enjoyable experience.


Optimize images

Speed matters – every fraction of a second. Every increasing second the visitor waits for your site to load, their frustration will increase, and they will be redirected away from your website.

Photos account for most of the loading time. Make sure your visitor does not use a large image that can only be used as a thumbnail. A correctly set up website that uses a CMS can do this itself. 

However, if it does not, there are many free resources available that you can use to customize your photos before uploading them to the site (JPEGmini,, etc.).

Automate speed improvement

Set up as many automatic performance improvements as you can. If you are using a CMS, add a plugin that will mask parts of your site so that visitors don’t need to download something more than once. 

WP Super Cache or W3 Max Cache is perfect when you use WordPress. Such plugins can also reduce and compress files, make file sizes substantially smaller, and allow users to search your site more quickly.


Avoid common stock photos

It’s inadvisable using the same worn out stock images users find all over the internet. Try using your own unique images whenever possible but if you are going to use stock photos, make sure they’re unique. The run off the mill stock photos depreciate your website value and diminish user experience.

When you’re looking for a photo to use on your “Contact Us” tab, try a picture of your team instead of using the same generic photo of a woman wearing a headset that one of your rivals uses.

Protect your brand

So you ran an A / B test and found that the Garish Neon Green button converts better than the On-brand Blue accent regularly used on your web. One percent increase in user conversions is worth it.

A / B testing is fantastic, but bear in mind that design affects more than what people click on — it affects how they think about your product.


Be transparent

Find a way to say what your company is doing in a straightforward, simple sentence, and lead with that. 

There are times and places for mystery and suspense, but it’s not the main headline of a company website.

Visitors do not have to read the entire site to see what your company is doing; they should be able to grasp what you’re doing within a few seconds of landing on your homepage.

A few well-written pages would be much more successful than thousands of over written pages.

A Well-placed call-to-action

Studies have shown that the call-to-action button works best at the point on the page where the user often finds the details they need. 

Instead of plastering on-site calls and blasting users at every turn, take a more cautious approach and place the button at the stage where the visitor is prepared to make a decision.

We sometimes get so wrapped up in ensuring that our websites appear in the appropriate searches, we overlook the importance of an engaging customer experience. 

Keep in mind these top 6 tips if you are looking to improve your website customer experience substantially. 

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